Research has shown that even a free pen given to a doctor by a drug company can make the doc feel obligated to write more prescriptions for that particular drug. Finally, something is being done, and it's actually a voluntary agreement on the drug companies' part. More action is necessary, especially when it comes to so-called consulting fees that doctors receive to market drugs, but this is a start.
Here's the article on how drug companies won't be handing out that free stuff anymore.
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